一、明確建站目的。

1、 Clearly define the purpose of building the website.

建站的目的就是為了銷售產品或服務，因此首先需要確定的是你的目標客戶是誰？他們在哪里？有什么樣的消費習慣和偏好？然后針對他們的這些特點來設計網站的內容以及功能。

The purpose of building a website is to sell products or services, so the first thing to determine is who your target customers are? Where are they? What are your consumption habits and preferences? Then design the content and functionality of the website based on their characteristics.

二、選擇合適的建站方式。

2、 Choose the appropriate website building method.

目前主流的建站方式有自助式（如織夢dedecms）、門戶式（如新浪）和式（如帝國）。不同的建站方式適合不同類型的站點。自助式的優(yōu)點是方便靈活，缺點是需要一定的技術基礎；門戶式的優(yōu)點是擁有大量的固定訪客群體，缺點是需要較高的維護成本；的優(yōu)點是擁有自己的服務器空間以及管理權限，缺點是無法獲得搜索引擎的收錄排名優(yōu)勢。

At present, the mainstream website building methods include self-service (such as Dreamweaver Decms), portal (such as Sina), and platform (such as Empire). Different website building methods are suitable for different types of sites. The advantage of self-service is convenience and flexibility, but the disadvantage is that it requires a certain technical foundation; The advantage of portal style is that it has a large number of fixed visitor groups, but the disadvantage is that it requires high maintenance costs; The advantage of having its own server space and management permissions is that it cannot obtain the ranking advantage of search engine indexing.

三、確定好域名。

3、 Determine the domain name.

在進行域名注冊之前首先要考慮的是域名的價值問題！一個好的域名應該具備以下特征：1、容易記憶；2、容易輸入；3、簡短；4、有意義；5、符合國際慣例；6、避免過長的字符等。（具體可參考《怎樣選擇一個好的英文單詞》）

Before registering a domain name, the first thing to consider is the value of the domain name! A good domain name should have the following characteristics: 1. It is easy to remember; 2. Easy to input; 3. Short; 4. Meaningful; 5. Compliant with international conventions; 6. Avoid long characters, etc. (For details, please refer to "How to Choose a Good English Word")

四、"內容為王"原則。

4、 The principle of "content is king".

"內容為王"、"外鏈為皇"這兩句話相信大家都耳熟能詳了！但是真正理解并做到的人又有多少呢？（這里指的是原創(chuàng)文章！）對于新站來說沒有原創(chuàng)文章的支撐是很難獲得搜索引擎的認可的。（當然如果你有錢買別人的也可以。）

I believe everyone is familiar with the phrases "content is king" and "external links are king"! But how many people truly understand and do it? For new websites, it is difficult to gain recognition from search engines without the support of original articles. (Of course, if you have the money to buy someone else's, you can also do so.)

五、"外鏈為皇"原則。。

5、 The principle of "external chain is the emperor"..

外鏈在seo優(yōu)化中的作用不言而喻！但是什么樣的鏈接才是高質量的外鏈呢？

The role of external links in SEO optimization is self-evident! But what kind of links are high-quality external links?

1、相關性高。

1. High correlation.

2、數量適中。

2. Moderate quantity.

3、質量要高。

3. High quality is required.

4、廣泛度要廣。

4. The breadth should be broad.

5、穩(wěn)定性要強。

5. Strong stability is required.

六、"內文優(yōu)化"策略。

6、 "Internal optimization" strategy.

對于新站來說一般不建議采用論壇發(fā)帖的形式來做宣傳推廣，（除非你有很牛b的關系網），因為這樣的帖子很容易被管理員刪掉或者封掉ip地址甚至id帳號??

For new websites, it is generally not recommended to use forum posts for promotion (unless you have a strong network of connections), because such posts are easily deleted by administrators or even have their IP addresses or ID accounts banned??

網絡營銷網站建設與運營的相關圖

Related diagrams for the construction and operation of online marketing websites

?等一系列措施導致你辛苦做的工作付之東流?。ó斎蝗绻愕奶幼銐蛭饲冶还芾韱T認可除外）

? Waiting for a series of measures to cause your hard work to go to waste! (Of course, unless your post is attractive enough and recognized by the administrator)

七、"更新規(guī)律化"，堅持每天更新。

7、 Regularize updates and adhere to daily updates.

很多新手站長都抱怨說我的網站快照不更新是什么原因造成的啊？！其實原因很簡單就是因為你的站點沒有定期定量的去更新文章的緣故??！

Many novice webmasters complain that my website snapshot is not updated for what reason?! The reason is actually very simple because your website does not regularly and quantitatively update articles!!

八、"友情鏈接互換"策略。

8、 The strategy of exchanging friendship links.

一個好的友情鏈接交換平臺可以讓你事半功倍哦！

A good friendship link exchange platform can help you achieve twice the result with half the effort!

九、"流量分析報告"，及時調整方向。

9、 Traffic analysis report, adjust direction in a timely manner.